What you need to know about the IAB’s Transparency and Consent Framework v2.0
A simple campaign structure delivers better results, here’s why
It’s hard to give up control over every campaign detail and trust your chosen platform to perform. It’s very tempting […]
Reach registered US voters based on past behaviors and social interest
In the next installment of our political advertising series, we’re sharing how advertisers can leverage voter’s behavior and interest in […]
How to prepare for the 2020 back-to-school shopping season
It’s clear to see that no one, not brands nor consumers, was prepared for the upheaval that the COVID-19 pandemic […]
Target registered US voters by their precise location and political affiliation
We’re rolling out three things that political advertisers should be thinking about this election year. In this piece, we are […]
Rethink Your Advertising Strategy with our Back-to-Store Report
It’s undeniable the recent pandemic has had massive implications on physical retail. From the way people shop, to how they […]
Leverage mobile to reach registered voters at home in the US
With the COVID-19 pandemic impacting nearly every aspect of our daily lives, we’ve had to adjust to a new sense […]
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