The great debate app vs. browser? Retailers are on a mission to reach consumers wherever they are. Mobile advertisers are still struggling with the uncertainty of the whether their campaigns should be concentrated on mobile browser or apps. Industry studies found that most online touchpoints happen on mobile-optimized websites and conversion rates on retailer apps […]

More than 60% of travelers are using mobile apps while traveling, presenting a tremendous opportunity for travel retail advertisers. Understanding travelers’ behavior is equally important to consider when developing efficient and hyper-personalized digital advertising strategies. Therefore, it is imperative for brands to develop a tailored digital strategy for this space, separate to the way they […]

Locala is excited to renew our French Tech Pass again this year and to be a part of this international community. Designed for innovative, fast-growing entrepreneurs and startups, La French Tech aims to encourage international entrepreneurs with bold projects. It targets innovators from all over the world as part of an effort to accelerate the […]

Brands worldwide can now reach mobile consumers in Snapchat with Locala’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young […]

AI in Aix-Marseille! Join us! Algorithms: From theory to production & Machine Learning news! Program: Welcome, presentation of the news of the summer. The Journal of Machine Learning: Laurent Cetinsoy will present a special newsletter of his newspaper with even more hot news on Machine Learning in industry and research. From theory to production, by […]

Locala, a mobile programmatic platform, released a study, “In-App Mobile Advertising Impact” in partnership with IPSOS, a leading research company based in France with representation in 88 countries focused on understanding consumer behaviour. The study evaluates how advertisers should invest in mobile campaigns to attain the best results. The in-app environment is a context inherently […]