Cracking the Code: Why Cost Per Visit is the Ultimate Metric to Optimize Your Media Campaigns
April 24th, 2023 – Article by Mary Layden Determining the best metrics to effectively optimize your media investments can be a daunting task. Between the fragmented media landscape, ever-changing consumer behaviors, and the increasing need for updated and customized attribution methodologies, it’s become increasingly difficult to pinpoint the right metrics that will help deliver the …