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Product Insights

Deterministic Audience Insights For Drive-to-Store Campaigns

S4M partnered with zeotap, the global deterministic identity and data platform. This partnership enables S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It …

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Drive Traffic to Your Stores with S4M’s Audience Targeting

S4M, the drive-to-store platform, targets the right audience for your drive-to-store campaigns. Our proprietary platform Fusio is the all-in-one tool kit for marketers, providing insights through audience targeting that will help you get the right customers into your brick-and-mortar stores. This targeting consists of analyzing aggregated online and offline consumer behavior like historical location data …

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Use one platform to improve your multichannel campaigns

We all know that a well-greased machine is much more than the simple sum of its parts. In the same way, multichannel campaigns are complex machines that work better when treated as one activity instead of multiple single-channel campaigns.  And planning your multichannel campaigns doesn’t end just with crafting your strategy, it also includes planning …

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Use a store-centric strategy to increase visits across all your stores

Planning a national drive-to-store campaign should be done with a store-centric strategy in place to increase visits. Although bringing a national campaign with a store-centric strategy together might be a bit more complex, you already have all the knowledge you need from regional or local activities. You’ll just need to apply that perspective to a …

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Understanding visits and other metrics in drive-to-store campaigns

As drive-to-store campaigns become more mainstream, it’s important to understand what metrics mean for the provider you are running campaigns with. ‘Visits’ can be measured or calculated in several ways, so to truly compare the impact of campaigns run across different platforms, you need to understand what each metric means for each solution. What is …

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Top 3 creatives formats for drive-to-store and what makes them great

Crafting a great drive-to-store creative is not rocket science, but it’s something that can make or break a campaign. At S4M we have a creative studio team with over 10 years of experience, and we have crafted many exclusive formats using our proprietary ad builder tool that are optimized for drive-to-store. Here’s what we’ve found …

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Location targeting vs audience segments, what’s better for your brand?

In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with so many options, how can you know which is best for your brand? When running drive-to-store campaigns, the main targeting decision you’ll have to make is whether you want to use location-based targeting or use …

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A simple campaign structure delivers better results, here’s why

It’s hard to give up control over every campaign detail and trust your chosen platform to perform. It’s very tempting to action every piece of targeting that digital channels offer us to pinpoint a very specific audience. It also may seem reasonable to optimize many different KPIs on each campaign to make sure your advertising …

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Location targeting: rediscover your store’s dynamic catchment area in Fusio

With ever-changing mobility patterns in 2020, rediscovering the catchment area of your store is more important now than ever. The composition of the high-street has changed and understanding where these customers come from and how they move will help you identify your new catchment area. Our drive-to-store platform Fusio has a built-in targeting tool called …

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Product Design: Two of FUSIO’s Design Strategies

FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies to close the digital and physical advertising divide. In a previous article, we explained how our product team built …

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Product research: knowing our target users

FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments with real-world results, such as shopper visits into stores. Our product vision is to help our clients, marketers, brands and media agencies, to close the digital and physical advertising divide. FUSIO’s platform users are programmatic media traders who buy ad spaces at …

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FUSIO by S4M – the making of an all-in-one toolkit for marketers

S4M is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is S4M’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments …

FUSIO by S4M – the making of an all-in-one toolkit for marketers Read More »

FUSIO by S4M – the making of an all-in-one toolkit for marketers

S4M is an ad tech company in the digital advertising ecosystem specializing in programmatic buying to help advertisers bridge online results with offline impacts. FUSIO is S4M’s mobile advertising technology with a suite of products to address digital advertising challenges. Today, FUSIO by S4M is a powerful drive-to-store platform that can attribute digital media investments …

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