Ask Locala

Press Release

S4M is now Ask Locala

Global Rebrand Announcement We started S4M in 2012 with a single goal – create the best platform the world has ever seen for driving consumers to stores and proving the results. Ten years later, the top retailers, restaurant chains, and, auto dealerships from around the world look to us as their go-to partner for driving …

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S4M Celebrates Ten Year Anniversary and Rapid International Expansion With Worldwide Rebrand and Rename

Following impressive growth and increased penetration within the world’s top agencies and brands, the company has announced that it is further evolving. NEW YORK, March 3, 2022 – S4M, the leading drive-to-store platform for tier-one retailers, restaurants & auto dealerships, today announced it is rebranding to Ask Locala. The company was founded a decade ago …

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Arnaud Bret announced as the new Global Chief Revenue Officer at S4M

S4M names Arnaud Bret as New Global Chief Revenue Officer Bret brings more than 25 years of experience leading sales and business development initiatives for top enterprise technology vendors, including Amazon and Blackberry. New York / Paris February 25, 2022 – S4M, the leading location-based platform for tier-1 retailers, restaurants & auto dealerships, today announced …

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S4M appoints Benvenuto Alfieri as Country Manager Italy

The digital advertising expert comes back to the drive-to-store platform to accelerate its local growth Milan, 21 December 2021 – S4M, the leading location-based platform for tier-1 retailers, restaurants and auto dealerships, today announced the appointment of Benvenuto Alfieri as Country Manager Italy to lead the company’s expansion in the region. Alfieri previously held the …

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S4M appoints Armelle Quenard Chief People Officer

Criteo’s former People Partner joins the drive-to-store platform as Chief People Officer to steer its HR actions  Paris, 25 August 2021 – S4M, the leading drive-to-store platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Armelle Quenard as Chief People Officer to lead the company’s human resources strategy and development. With …

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S4M names Cameron V. Peebles Global Chief Marketing Officer

The industry veteran joins the drive-to-store platform to lead its global growth  New York, 29 June 2021 – S4M, the leading location-based platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Cameron V. Peebles as Global Chief Marketing Officer to lead the company’s worldwide marketing initiatives. With an impressive 22-year career …

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Daniel Muñoz joins S4M as Sales & Business Development Director Spain

The digital advertising expert joins the drive-to-store platform to impulse its growth in the region London, 14 June 2021 – S4M has appointed Daniel Muñoz as Sales & Business Development Director Spain to help the company scale up its operations and growth in the Spanish market. With a career in digital media spanning more than …

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S4M appoints new Country Managers for Benelux and Switzerland

London, April 9, 2021 – S4M has appointed Benjamin Sekkai as Country Manager Benelux and Sebastien Clement as Country Manager Switzerland to lead the drive-to-store platform and oversee its expansion in local markets. Before joining S4M, both Sekkai and Clement held senior positions at some of the industry’s biggest companies. Among others, Sekkai was Country …

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S4M Furthers Brand Safety and Ad Fraud Measures with IAS Integration

NEW YORK – December 2, 2020 – S4M announced today the global integration of Integral Ad Science (IAS) targeting segments in its drive-to-store platform Fusio. IAS is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. According to IAS’ latest Media Quality Report, campaigns in which fraud mitigation tools were …

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S4M’s drive-to-store technology certified by the Mobile Marketing Association

S4M granted the Drive-to-Trust ‘Right Place’ label for their drive-to-store capabilities PARIS, October 26, 2020 – The Mobile Marketing Association, in partnership with the CESP, has granted S4M the Drive-to-Trust ‘Right Place’ certification for their drive-to-store technology. This certification acknowledges drive-to-store advertising solutions that deliver effective local or geolocated campaigns and guarantees the quality of their …

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S4M launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season

Store-level insights help brands make smarter advertising investments LONDON, October 21, 2020 – S4M announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on …

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S4M Bolsters US Leadership Team with Appointment of Bruce Forester

NEW YORK, October 7, 2020– Bruce Forester has joined S4M as Vice President, Sales, East, a newly created position for the drive-to-store platform’s US market. Bruce joins S4M with over 15 years of experience across the digital advertising space, specializing in location data, mobile, video, and advanced TV. In his new role, Bruce will be responsible for …

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S4M Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351%

Adweek Announces 2020 Adweek 100: Fastest Growing Companies S4M Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351% NEW YORK, October 5, 2020– Adweek today ranked S4M no. 2 for Solution Providers in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution providers …

S4M Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351% Read More »

S4M Wins “Best Location Based Marketing Platform” Award in 2020 MarTech Breakthrough Awards Program

NEW YORK, September 23, 2020 – S4M, the Drive-to-Store Platform, today announced that it has been selected as the winner of the “Best Location Based Marketing Platform” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the …

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S4M Deepens Its Location and Audience Insights Offering with Unacast Data Integration

S4M, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the S4M platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC. Through the integration, S4M will have …

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S4M and VIOOH announce global partnership to enable marketers to efficiently activate advertising on OOH and mobile

S4M, the Drive-to-Store Platform, announced today a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, …

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S4M becomes JCDecaux’s global drive-to-store partner

We’re very pleased to announce our new global partnership with the world’s number one outdoor advertising company JCDecaux. This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with S4M’s platform. By using both mediums at the same time, brands will be able to target …

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JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the …

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Sandrine Préfaut joins S4M as Managing Director France

S4M has appointed Sandrine Préfaut as Managing Director France to lead the drive-to-store platform through its next phase of growth. With more than 20 years’ experience in advertising, Préfaut was formerly CEO of Vizeum for 7 years, before joining Adrexo, a leaflet distributor, as co-President, and founding WNR (What’s Next Retail), a consultancy that advised …

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S4M Partners with zeotap to Bring Deterministic Audience Targeting to Drive-to-Store Campaigns

S4M, a leading drive-to-store platform, announced today that they have entered into a partnership with zeotap, the global deterministic identity and data platform. The partnership will enable S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides …

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Infographic – The State of Drive-to-Store Advertising 2019

At the Cannes Lions Festival of Creativity 2019, S4M announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments. Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for …

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S4M Unveils the First Global Drive-to-Store Study Across All Media

The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending. On the occasion …

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S4M expands its multichannel drive-to-store offer with digital cross-device metrics

S4M, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have …

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S4M joins forces with major players to leverage blockchain technology to fight ad fraud

S4M, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart, Mondadori MediaConnect, and Next (Altice) are launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology to industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost …

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S4M Continues North American Expansion with New Office in Montreal, Canada

S4M announces today the opening of its first Canadian office in Montreal. The expansion follows S4M raising $12 million in series B funding and demonstrates its commitment to growing globally. Hadrien Bailly, a veteran in the mobile industry, will be leading the new team based in Montreal. Hadrien has been with S4M for over three …

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S4M To Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco

S4M announces its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, S4M will be showcasing the latest version of FUSIO by S4M, its drive-to-store technology. Marketers will have complete access to a handful …

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S4M Extends Cost Per Incremental Visit (CPIV) KPI to the Offline World

S4M launches a brand new KPI – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring visits generated directly as a result from digital campaigns. For digital marketers, it …

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S4M Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives

S4M announced last week that it has joined the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena. S4M is …

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S4M raises US$12M in funding to close the offline and online advertising divide

S4M today announced that it has raised $12M USD in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. The company launched their platform, FUSIO by S4M, in February this year, in SaaS and will now accelerate their technology developments with an ambitious focus on proprietary real-time features to …

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S4M Expands Drive-to-Store Offer with Real-Time Visit Measurement Integration

S4M announces a new data partnership to provide clients with more foot traffic measurement options within their drive-to-store campaigns. This integration with adsquare lets FUSIO by S4M users see and access hourly updates of incremental store visits directly generated from their mobile campaigns. Marketers can optimize campaign budgets in real-time based on the best performing …

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S4M remains the only mobile actor today accredited by MRC for post-click measurements

S4M announces today its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens and Landings. Today, the company remains the only platform accredited by MRC for app installs and opens, and continues to advocate for advertisers to choose …

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FUSIO by S4M Integrates with Triton Digital’s a2x® to Provide Buyers with Access to Digital Audio Programmatic Advertising Inventory

FUSIO by S4M announced today the integration with Triton Digital®,the global technology and services leader to the digital audio industry, of its audio advertising marketplace, a2x®. This partnership provides S4M clients with programmatic audio inventories combined with the possibility to define dynamic geolocation targeting and footfall measurements in brick and mortar stores. “Audio advertising remains …

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S4M Shuffles Senior Management to Focus on US Expansion

S4M announces today moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at S4M’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Stanislas Coignard co-founded S4M with Global CEO, Christophe Collet in 2011 and has been leading …

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S4M presents the first SaaS platform for drive-to-store campaigns at MWC

S4M will be showcasing an exclusive premier of FUSIO by S4M at MWC next week. FUSIO by S4M the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. Marketers will have complete access to a handful of exciting new features that bridge online campaign investments with real-world results, such as visits into …

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S4M announces James Rogers as Managing Director in APAC

James Rogers joins the company as Managing Director for the Asia Pacific (APAC) region and will be based in S4M’s Singapore office. Following five successful years at InMobi across two continents, James will now lead S4M’s APAC activities with a focus on growth acceleration and solidifying the company’s presence in an increasingly competitive marketplace. “James …

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S4M grows industry partnerships with new hire Nicolas Saraiva Da Silva

S4M welcomes Nicolas Saraiva Da Silva as Head of Partnerships at headquarters in Paris, France. This new addition to the team comes in parallel with several strategic partnerships for the company. Prior to joining S4M, Nicolas was based in London for the past three years, working within the Mozoo Group. He joined Mozoo in 2012 …

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S4M partners with IAS to bolster mobile campaign viewability measurement

S4M announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising  industry. FUSIO, S4M’s full stack programmatic platform, is now integrated with viewability measurement by IAS. S4M clients worldwide can now benefit from IAS’s industry leading viewability measurement on the FUSIO campaign dashboard. IAS’ viewability solution is accredited by the …

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S4M’s audience clusters now available on Snapchat’s inventory

Brands worldwide can now reach mobile consumers in Snapchat with S4M’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young …

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S4M continues growth in Europe with a new office in Spain

S4M continues expanding activities in Europe with a new office in Madrid, Spain since early 2017. After only 6 brief months, our Spanish office is already working with more than 15 advertisers and major media agencies in the market. Leading this expansion is Maxime Noizat, Country Manager of S4M Spain. Maxime started his career in London at …

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S4M partners with Factual to measure in-store foot traffic

S4M is now the first SaaS platform for mobile to measure in-store visit attribution for mobile campaigns worldwide. S4M, a leading mobile programmatic technology company, announced today a partnership with location data provider Factual to integrate its location data in S4M’s FUSIO platform for clients worldwide. FUSIO clients will be able to access Factual’s measurement …

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S4M Utilizes zvelo’s Invalid Traffic (IVT) Dataset to Combat Ad Fraud

zvelo, the leading provider of categorization services for web content, web traffic and web-connected devices, today announced that S4M – the mobile-native ad tech company providing a premium programmatic platform for advertisers and brands – has successfully deployed zvelo’s new Invalid Traffic (IVT) dataset to combat ad fraud. The IVT dataset – part of zvelo’s …

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S4M Italy grows team and recruits Chiara Musicco as Account Manager

S4M is happy to announce the nomination of Chiara Musicco as Account Manager in its Milan office. She will support the fast expansion of the company in Italy and manager the day-to-day with S4M’s principal clients. “It’s a pleasure to welcome Chiara to the family,” says Andrea Pongan, Country Manager for S4M. “Chiara has a …

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S4M US Expands; Appoints Scott Dornblaser as SVP Sales of Americas

NEW YORK, June 1st, 2017 – S4M (Success for Mobile), a mobile ad tech company with headquarters in Paris, France, has appointed Scott Dornblaser as SVP Sales Americas based in New York City. Dornblaser will lead S4M’s sales expansion across North and Latin America and report directly to Fred Joseph, S4M’s US CEO and Global …

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Lancôme France and ZenithOptimedia France pioneer an exclusive AdBot offer with S4M

S4M launches a brand new mobile advertising offer, the Adbot, to leverage the rise of chatbots and redefine brand engagements. With this offer, advertisers can reach users across a vast selection of publishers and direct them into the Messenger App to carry out a personalised conversation in real-time. Lancôme France and ZenithOptimedia (Publicis Media) is debuting …

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S4M enables mobile targeting at the world’s 30 most frequented airports

S4M is able to identify users at O’Hare, Hartsfield-Jackson, Heathrow and other global transport hubs London, December 5th, 2016 – S4M announces its new capability to target more than 30 million airport travellers each week. Using enriched geo-localised user behavioural and contextual data, the company can now help brands boost their presences in the top 30 …

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S4M launches new FUSIO platform with built-in fraud detection exclusively at DMEXCO

Following months of R&D and MRC accreditation, S4M unveils a next generation anti-fraud mobile ad technology with real-time visualisation of mobile campaign KPIs and a simplified user interface London, UK, September 1st, 2016 – S4M (Success for Mobile), a mobile-first advertising technology company, will launch the new FUSIO by S4M platform to provide clients with …

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S4M receives MRC accreditation and is currently the only platform to have certification on mobile post-click ad metrics

 S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY June 7, 2016 — S4M (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions, …

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S4M Launches in Asia, Further Expanding its International Growth

Singapore, 5 April 2016 – S4M (Success for Mobile), a fast-growing international mobile ad tech company today announced their successful launch in the APAC region with commencement of operations in Singapore and the rest of APAC. After successfully raising $8 Million USD in funding last year, the company has accelerated their international expansion following rapid …

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S4M Expands US Footprint; Appoints Frederic Joseph US CEO of S4M

NEW YORK – March 22, 2016 – S4M (Success for Mobile), a fast-growing adtech company has appointed Frederic Joseph CEO of its US operations. Joseph will be based in New York City at S4M’s US office and will oversee all aspects of the company’s North American business. To accelerate their US expansion, the company also …

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Pierre Gauthier joins S4M as Head of Publisher Management and Development

Paris, 15 March 2016 – S4M (Success for Mobile), a fast-growing ad tech company announced today that Pierre Gauthier will join S4M in a newly created position, as Head of Publisher Management and Development.  Gauthier’s new role is strategically important for the accelerating growth of the company, and he comes on board to help reinforce …

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S4M Scoops Best Start-Up Award at Prestigious 2015 Cristal Festival

London, December 17, 2015 – S4M (Solutions for Mobile), the pioneering adtech platform specialising in mobile, announced today it received the 2015 Cristal Festival’s Best Start-Up Award in the Marketing Innovation category.  The Cristal Festival Jury, composed of marketing, technology, and media industry experts from around the world, awarded S4M with the prestigious honour due …

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S4M Study Reveals A Staggering $10 Billion Loss In Mobile Advertising Ecosystem Due To Lack Of Transparency

New York – S4M announced today the results of an extensive global study, the first of its kind, conducted on a sample of 1 billion mobile ad impressions across 30 campaigns, which revealed a huge loss of $10 Billion to advertisers through a lack of ad transparency. Ad units analyzed in the study were separated …

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