Locala

Press Release

Lindsay Hacker smiling wearing a green formal jacket

Lindsay Hackers joins Locala as head of new Toronto Office

Toronto, Ontario, May 31, 2023 – Locala, the leading commerce media platform, is pleased to announce the appointment of Lindsay Hacker as the Head of the new Toronto office. With her extensive experience in sales and programmatic advertising, Lindsay will play a pivotal role in driving Locala’s growth and expanding its presence in the Canadian …

Lindsay Hackers joins Locala as head of new Toronto Office Read More »

Locala Names Vincent Pang as APAC Managing Director

New York, April 13, 2023 – Locala, the leading commerce media platform, today announced the appointment of Vincent Pang as APAC Managing Director.  A Sales and Marketing veteran, Vincent has extensive experience working closely with advertisers from top brands,  including McDonald’s, Shell, MARS, Singapore Airlines, Heineken and more. “ I am confident that Vincent’s 20 …

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Locala Names Hadrien Bailly Canada Managing Director

Wednesday, March 29, New York, NY – Locala, the leading commerce media platform, today announced the appointment of Hadrien Bailly as Canada Managing Director. His appointment marks a new chapter in Locala’s  North American expansion. After opening the Montreal Office four years ago, Hadrien helped sustain the company’s growth and recently led the opening of a …

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Kitchen Aid partners with Locala and IGPDecaux to launch a OOH+Mobile drive-to-store campaign

Translated from Italian by Travod. Original version available here. Milan, February 2 – KitchenAid, known for its small household appliances as the perfect combination of professional performance, quality and iconic design, has adopted Locala’s Street-to-Store omnichannel solution featuring IGPDecaux’s OOH advertising: a fusion between digital and external communication producing better results than activating each channel separately. …

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Locala Apoints Benjamin Soubeille as EMEA Marketing Director as part of the company’s European expansion

Paris, February 14, 2023 – Locala, the leading commerce media platform, today announced the appointment of Benjamin Soubeille as EMEA Marketing Director. Bringing 15 years of experience in digital advertising, Benjamin will lead the company’s marketing efforts and foster a culture of collaboration across the EMEA region. Benjamin brings a wealth of knowledge to the …

Locala Apoints Benjamin Soubeille as EMEA Marketing Director as part of the company’s European expansion Read More »

Locala Names Sandrine Préfaut as Europe Managing Director

Sandrine Préfaut expands her role to fuel company growth across Europe New York, NY, January 30th, 2023 – As part of Locala’s global expansion as a leading commerce media platform, CEO and Founder Christophe Collet today announced the promotion of Sandrine Préfaut to Europe Managing Director. “ Since joining Locala as France Managing Director three …

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Locala Unveils Dynamic Commerce Areas To Give Brands Improved Audience Targeting Capabilities

New York, NY, January 16, 2023 – Locala, the commerce media platform helping brands target their most valued customers and drive them to stores, today announced the launch of Dynamic Commerce Areas (DCA) . Understanding consumers mobility trends and defining affinity areas has been at the core of Locala’s offering since the beginning. With the …

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Locala Wins the 2022 MarTech Breakthrough Award for Best Geolocation Platform

New York, New York, August 11, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announces that today they have been awarded the “Best Geolocation Platform” in the fifth annual MarTech Breakthrough Awards which recognizes “the best companies, technologies, products and services in the field of Marketing, Ad & …

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Locala Appoints Roxane Serruys as Sales Director, Belgium

Roxane Serruys joins Locala as Country Manager for Belgium, bringing over 10 years of experience in digital marketing business development in Europe.   Brussels, July 25, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announced the appointment of Roxane Serruys to Sales Director for Belgium. Benjamin Sekkai, Locala’s Managing …

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Locala Appoints Anoeshka Harpal as Sales Director, Netherlands

Anoeshka Harpal joins Locala as Sales Director for Netherlands, bringing over 20 years of business development experience to the new market. Amsterdam, Netherlands, July 14, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announced the appointment of Anoeshka Harpel to Director of Sales, Netherlands. Benjamin Sekkai, Locala’s Managing …

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Locala Partners With Happydemics to Bring More Insights to Drive-to-Store Marketers

Paris, France, July 12, 2022 – Locala, the recognized leader in driving consumers to stores and proving the results, announces new data insights capabilities as part of its drive-to-store strategy. Co-built with brand performance measurement platform Happydemics, the data study gives Insight Managers access to automated reporting including both quantitative and qualitative data about their …

Locala Partners With Happydemics to Bring More Insights to Drive-to-Store Marketers Read More »

Ed Silhan Appointed Managing Director & CRO, Americas

Industry veteran, and current Chief Revenue Officer, Ed Silhan, expands his role to fuel company growth across the US, Canada, and Latin America. New York, New York, June 30, 2022 – As part of Locala’s commitment to continued expansion of the award-winning drive-to-store platform, CEO and Founder, Christophe Collet announced the promotion of Ed Silhan …

Ed Silhan Appointed Managing Director & CRO, Americas Read More »

Locala is now Locala

Global Rebrand Announcement We started Locala in 2012 with a single goal – create the best platform the world has ever seen for driving consumers to stores and proving the results. Ten years later, the top retailers, restaurant chains, and, auto dealerships from around the world look to us as their go-to partner for driving …

Locala is now Locala Read More »

Locala Celebrates Ten Year Anniversary and Rapid International Expansion With Worldwide Rebrand and Rename

Following impressive growth and increased penetration within the world’s top agencies and brands, the company has announced that it is further evolving. NEW YORK, March 3, 2022 – S4M, the leading drive-to-store platform for tier-one retailers, restaurants & auto dealerships, today announced it is rebranding to Locala. The company was founded a decade ago with …

Locala Celebrates Ten Year Anniversary and Rapid International Expansion With Worldwide Rebrand and Rename Read More »

Locala appoints Benvenuto Alfieri as Country Manager Italy

The digital advertising expert comes back to the drive-to-store platform to accelerate its local growth Milan, 21 December 2021 – Locala, the leading location-based platform for tier-1 retailers, restaurants and auto dealerships, today announced the appointment of Benvenuto Alfieri as Country Manager Italy to lead the company’s expansion in the region. Alfieri previously held the …

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Locala appoints Armelle Quenard Chief People Officer

Criteo’s former People Partner joins the drive-to-store platform as Chief People Officer to steer its HR actions  Paris, 25 August 2021 – Locala, the leading drive-to-store platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Armelle Quenard as Chief People Officer to lead the company’s human resources strategy and development. With …

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Locala Furthers Brand Safety and Ad Fraud Measures with IAS Integration

NEW YORK – December 2, 2020 – Locala announced today the global integration of Integral Ad Science (IAS) targeting segments in its drive-to-store platform Fusio. IAS is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. According to IAS’ latest Media Quality Report, campaigns in which fraud mitigation tools were …

Locala Furthers Brand Safety and Ad Fraud Measures with IAS Integration Read More »

Locala’s drive-to-store technology certified by the Mobile Marketing Association

Locala granted the Drive-to-Trust ‘Right Place’ label for their drive-to-store capabilities PARIS, October 26, 2020 – The Mobile Marketing Association, in partnership with the CESP, has granted Locala the Drive-to-Trust ‘Right Place’ certification for their drive-to-store technology. This certification acknowledges drive-to-store advertising solutions that deliver effective local or geolocated campaigns and guarantees the quality of …

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Locala launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season

Store-level insights help brands make smarter advertising investments LONDON, October 21, 2020 – Locala announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on …

Locala launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season Read More »

Locala Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351%

Adweek Announces 2020 Adweek 100: Fastest Growing Companies Locala Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351% NEW YORK, October 5, 2020– Adweek today ranked Locala no. 2 for Solution Providers in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution …

Locala Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351% Read More »

Locala Wins “Best Location Based Marketing Platform” Award in 2020 MarTech Breakthrough Awards Program

NEW YORK, September 23, 2020 – Locala, the Drive-to-Store Platform, today announced that it has been selected as the winner of the “Best Location Based Marketing Platform” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the …

Locala Wins “Best Location Based Marketing Platform” Award in 2020 MarTech Breakthrough Awards Program Read More »

Locala Deepens Its Location and Audience Insights Offering with Unacast Data Integration

Locala, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the Locala platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC. Through the integration, Locala will have …

Locala Deepens Its Location and Audience Insights Offering with Unacast Data Integration Read More »

Locala and VIOOH announce global partnership to enable marketers to efficiently activate advertising on OOH and mobile

Locala, the Drive-to-Store Platform, announced today a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, …

Locala and VIOOH announce global partnership to enable marketers to efficiently activate advertising on OOH and mobile Read More »

Locala becomes JCDecaux’s global drive-to-store partner

We’re very pleased to announce our new global partnership with the world’s number one outdoor advertising company JCDecaux. This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with Locala’s platform. By using both mediums at the same time, brands will be able to target …

Locala becomes JCDecaux’s global drive-to-store partner Read More »

JCDecaux and Locala announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with Locala, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the …

JCDecaux and Locala announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile Read More »

Sandrine Préfaut joins Locala as Managing Director France

Locala has appointed Sandrine Préfaut as Managing Director France to lead the drive-to-store platform through its next phase of growth. With more than 20 years’ experience in advertising, Préfaut was formerly CEO of Vizeum for 7 years, before joining Adrexo, a leaflet distributor, as co-President, and founding WNR (What’s Next Retail), a consultancy that advised …

Sandrine Préfaut joins Locala as Managing Director France Read More »

Locala Partners with zeotap to Bring Deterministic Audience Targeting to Drive-to-Store Campaigns

Locala, a leading drive-to-store platform, announced today that they have entered into a partnership with zeotap, the global deterministic identity and data platform. The partnership will enable Locala to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides …

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Infographic – The State of Drive-to-Store Advertising 2019

At the Cannes Lions Festival of Creativity 2019, Locala announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments. Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for …

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Locala Unveils the First Global Drive-to-Store Study Across All Media

The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending. On the occasion …

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Locala expands its multichannel drive-to-store offer with digital cross-device metrics

Locala, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have …

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Locala joins forces with major players to leverage blockchain technology to fight ad fraud

Locala, Futurs.io, Dentsu Aegis Network’s digital performance agency iProspect, Smart, Mondadori MediaConnect, and Next (Altice) are launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology to industry transactions to bring more transparency for all the stakeholders. Online advertising fraud is estimated to cost …

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Locala Continues North American Expansion with New Office in Montreal, Canada

Locala announces today the opening of its first Canadian office in Montreal. The expansion follows Locala raising $12 million in series B funding and demonstrates its commitment to growing globally. Hadrien Bailly, a veteran in the mobile industry, will be leading the new team based in Montreal. Hadrien has been with Locala for over three …

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Locala To Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco

Locala announces its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, Locala will be showcasing the latest version of FUSIO by Locala, its drive-to-store technology. Marketers will have complete access to a handful …

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Locala Extends Cost Per Incremental Visit (CPIV) KPI to the Offline World

Locala launches a brand new KPI – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring visits generated directly as a result from digital campaigns. For digital marketers, it …

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Locala Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives

Locala announced last week that it has joined the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena. Locala is …

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Locala raises US$12M in funding to close the offline and online advertising divide

Locala today announced that it has raised $12M USD in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. The company launched their platform, FUSIO by Locala, in February this year, in SaaS and will now accelerate their technology developments with an ambitious focus on proprietary real-time features to …

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Locala Expands Drive-to-Store Offer with Real-Time Visit Measurement Integration

Locala announces a new data partnership to provide clients with more foot traffic measurement options within their drive-to-store campaigns. This integration with adsquare lets FUSIO by Locala users see and access hourly updates of incremental store visits directly generated from their mobile campaigns. Marketers can optimize campaign budgets in real-time based on the best performing …

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Locala remains the only mobile actor today accredited by MRC for post-click measurements

Locala announces today its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens and Landings. Today, the company remains the only platform accredited by MRC for app installs and opens, and continues to advocate for advertisers to choose …

Locala remains the only mobile actor today accredited by MRC for post-click measurements Read More »

FUSIO by Locala Integrates with Triton Digital’s a2x® to Provide Buyers with Access to Digital Audio Programmatic Advertising Inventory

FUSIO by Locala announced today the integration with Triton Digital®,the global technology and services leader to the digital audio industry, of its audio advertising marketplace, a2x®. This partnership provides Locala clients with programmatic audio inventories combined with the possibility to define dynamic geolocation targeting and footfall measurements in brick and mortar stores. “Audio advertising remains …

FUSIO by Locala Integrates with Triton Digital’s a2x® to Provide Buyers with Access to Digital Audio Programmatic Advertising Inventory Read More »

Locala Shuffles Senior Management to Focus on US Expansion

Locala announces today moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at Locala’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Stanislas Coignard co-founded Locala with Global CEO, Christophe Collet in 2011 and has been leading …

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Locala presents the first SaaS platform for drive-to-store campaigns at MWC

Locala will be showcasing an exclusive premier of FUSIO by Locala at MWC next week. FUSIO by Locala the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. Marketers will have complete access to a handful of exciting new features that bridge online campaign investments with real-world results, such as visits into …

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Locala announces James Rogers as Managing Director in APAC

James Rogers joins the company as Managing Director for the Asia Pacific (APAC) region and will be based in Locala’s Singapore office. Following five successful years at InMobi across two continents, James will now lead Locala’s APAC activities with a focus on growth acceleration and solidifying the company’s presence in an increasingly competitive marketplace. “James …

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Locala grows industry partnerships with new hire Nicolas Saraiva Da Silva

Locala welcomes Nicolas Saraiva Da Silva as Head of Partnerships at headquarters in Paris, France. This new addition to the team comes in parallel with several strategic partnerships for the company. Prior to joining Locala, Nicolas was based in London for the past three years, working within the Mozoo Group. He joined Mozoo in 2012 …

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Locala partners with IAS to bolster mobile campaign viewability measurement

Locala announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising  industry. FUSIO, Locala’s full stack programmatic platform, is now integrated with viewability measurement by IAS. Locala clients worldwide can now benefit from IAS’s industry leading viewability measurement on the FUSIO campaign dashboard. IAS’ viewability solution is accredited by the …

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Locala’s audience clusters now available on Snapchat’s inventory

Brands worldwide can now reach mobile consumers in Snapchat with Locala’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat. “Snapchat is a unique channel where young …

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Locala continues growth in Europe with a new office in Spain

Locala continues expanding activities in Europe with a new office in Madrid, Spain since early 2017. After only 6 brief months, our Spanish office is already working with more than 15 advertisers and major media agencies in the market. Leading this expansion is Maxime Noizat, Country Manager of Locala Spain. Maxime started his career in London at …

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Locala partners with Factual to measure in-store foot traffic

Locala is now the first SaaS platform for mobile to measure in-store visit attribution for mobile campaigns worldwide. Locala, a leading mobile programmatic technology company, announced today a partnership with location data provider Factual to integrate its location data in Locala’s FUSIO platform for clients worldwide. FUSIO clients will be able to access Factual’s measurement …

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Locala Utilizes zvelo’s Invalid Traffic (IVT) Dataset to Combat Ad Fraud

zvelo, the leading provider of categorization services for web content, web traffic and web-connected devices, today announced that Locala – the mobile-native ad tech company providing a premium programmatic platform for advertisers and brands – has successfully deployed zvelo’s new Invalid Traffic (IVT) dataset to combat ad fraud. The IVT dataset – part of zvelo’s …

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Locala Italy grows team and recruits Chiara Musicco as Account Manager

Locala is happy to announce the nomination of Chiara Musicco as Account Manager in its Milan office. She will support the fast expansion of the company in Italy and manager the day-to-day with Locala’s principal clients. “It’s a pleasure to welcome Chiara to the family,” says Andrea Pongan, Country Manager for Locala. “Chiara has a …

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Baromètre Publicité in-app IPSOS x Locala

Ipsos, leader des études en France, et Locala dévoilent les résultats du premier baromètre post-test de campagnes mobiles in-app. Dans un climat pourtant peu favorable à la publicité, l’étude révèle que les campagnes mobiles in-app ont un réel impact sur la manière dont les marques sont perçues par l’utilisateur et sur l’incitation à l’achat.  Le …

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Locala US Expands; Appoints Scott Dornblaser as SVP Sales of Americas

NEW YORK, June 1st, 2017 – Locala (Success for Mobile), a mobile ad tech company with headquarters in Paris, France, has appointed Scott Dornblaser as SVP Sales Americas based in New York City. Dornblaser will lead Locala’s sales expansion across North and Latin America and report directly to Fred Joseph, Locala’s US CEO and Global …

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Lancôme France and ZenithOptimedia France pioneer an exclusive AdBot offer with Locala

Locala launches a brand new mobile advertising offer, the Adbot, to leverage the rise of chatbots and redefine brand engagements. With this offer, advertisers can reach users across a vast selection of publishers and direct them into the Messenger App to carry out a personalised conversation in real-time. Lancôme France and ZenithOptimedia (Publicis Media) is debuting …

Lancôme France and ZenithOptimedia France pioneer an exclusive AdBot offer with Locala Read More »

Locala enables mobile targeting at the world’s 30 most frequented airports

Locala is able to identify users at O’Hare, Hartsfield-Jackson, Heathrow and other global transport hubs London, December 5th, 2016 – Locala announces its new capability to target more than 30 million airport travellers each week. Using enriched geo-localised user behavioural and contextual data, the company can now help brands boost their presences in the top 30 …

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Locala launches new FUSIO platform with built-in fraud detection exclusively at DMEXCO

Following months of R&D and MRC accreditation, Locala unveils a next generation anti-fraud mobile ad technology with real-time visualisation of mobile campaign KPIs and a simplified user interface London, UK, September 1st, 2016 – Locala (Success for Mobile), a mobile-first advertising technology company, will launch the new FUSIO by Locala platform to provide clients with …

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Locala receives MRC accreditation and is currently the only platform to have certification on mobile post-click ad metrics

 Locala’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY June 7, 2016 — Locala (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions, …

Locala receives MRC accreditation and is currently the only platform to have certification on mobile post-click ad metrics Read More »

Locala Launches in Asia, Further Expanding its International Growth

Singapore, 5 April 2016 – Locala (Success for Mobile), a fast-growing international mobile ad tech company today announced their successful launch in the APAC region with commencement of operations in Singapore and the rest of APAC. After successfully raising $8 Million USD in funding last year, the company has accelerated their international expansion following rapid …

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Locala Expands US Footprint; Appoints Frederic Joseph US CEO of Locala

NEW YORK – March 22, 2016 – Locala (Success for Mobile), a fast-growing adtech company has appointed Frederic Joseph CEO of its US operations. Joseph will be based in New York City at Locala’s US office and will oversee all aspects of the company’s North American business. To accelerate their US expansion, the company also …

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Pierre Gauthier joins Locala as Head of Publisher Management and Development

Paris, 15 March 2016 – Locala (Success for Mobile), a fast-growing ad tech company announced today that Pierre Gauthier will join Locala in a newly created position, as Head of Publisher Management and Development.  Gauthier’s new role is strategically important for the accelerating growth of the company, and he comes on board to help reinforce …

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Locala Scoops Best Start-Up Award at Prestigious 2015 Cristal Festival

London, December 17, 2015 – Locala (Solutions for Mobile), the pioneering adtech platform specialising in mobile, announced today it received the 2015 Cristal Festival’s Best Start-Up Award in the Marketing Innovation category.  The Cristal Festival Jury, composed of marketing, technology, and media industry experts from around the world, awarded Locala with the prestigious honour due …

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Locala Study Reveals A Staggering $10 Billion Loss In Mobile Advertising Ecosystem Due To Lack Of Transparency

New York – Locala announced today the results of an extensive global study, the first of its kind, conducted on a sample of 1 billion mobile ad impressions across 30 campaigns, which revealed a huge loss of $10 Billion to advertisers through a lack of ad transparency. Ad units analyzed in the study were separated …

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